By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's busy business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the specia… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other truths about modern-day B2B advertising and marketing. We go over just how the purchasing journey is now entirely fragmented as well as the way that community structure can assist marketing professionals retake co… Read More